Friday, November 2, 2007

26 Year Industry Expert Deborah Sexton Joins BallStars



My name is Deborah Sexton. I will be a regular contributor to the Ballstars blog. I do marketing and public relations for Ballstars on a freelance basis. I have been in the decorated apparel industry for 26 years. I started out as an assistant editor for IMPRESSIONS magazine in 1981 and was editor in chief of IMPRESSIONS from 1994 to 2001 when the company made the decision to move its offices from Dallas, where I live, to Atlanta.

Since 2001, I have been running my own freelance business writing press releases, newsletters, and Web copy for companies like Ballstars. I also continue to write for many industry trade publications such as IMPRESSIONS, Printwear, CorelDraw Pro, Stitches and some of promotional products publications such as The Counselor and PPB.

On a regular basis I will be posting stories about licensees, marketing info, and any other tips or tricks I can find to help people get started and be successful with their Ballstars photo transfer ball system. If you have any type of info you'd be specifially interested in, please e-mail me and let me know. My e-mail address is dsexton@sbcglobal.net. I'm also interested in any licensees who might be willing to chat with me about what they are doing. It is through networking and sharing experiences that others can get new ideas and try new ways to sell and market Ballstars products. Do not feel like you have to be selling a million dollars worth of balls a year or that you have nothing to say. The two most recent people I interviewed, Mark Dominguez and Marshall Lewis, just purchased their systems but they were willing to talk about what it has been like getting started.

Also, I will be at the Long Beach ISS show in January. This show will have all kinds of suppliers of T-shirts and other types of apparel, screen printing equipment, embroidery equipment, and much more. If you'd like to check it out the Web site is http://www.issshows.com/. If you are coming let's hook up to say hi. Just email me and we'll set up a time and place to meet.

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